Design-Focused Hotel in Melbourne, Florida to Join Upscale Tapestry Collection by Hilton

Anticipated to Open in Early 2020, the New Build Melbourne Downtown Property Marks First Tapestry Collection in Florida

MELBOURNE, Fla. – Willow Street Capital, Duke Hospitality, The Charre Group, and their capital partners, through a joint venture, announced they have signed a franchise agreement with Hilton(NYSE: HLT) for a new Tapestry Collection by Hilton hotel in Melbourne, Florida. The signing represents the first property in Florida for Hilton’s 14th brand created for travelers looking for a unique, upscale hotel experience. The property will join Tapestry Collection hotels in Washington, DC, Chicago, and Seattle, among other locations that have recently been announced.

Anticipated to open in early 2020, the new build property will bring casual sophistication to the heart of Florida’s Space Coast, minutes away from the Orlando Melbourne International Airport.

Hilton-Tapestry-Infographic-Thumb_0.jpgThe 156-room stylish hotel will be the only one in Melbourne within walking distance to dining, shopping, and nightlife. A rooftop level with stunning wrap-around water and city views will feature a bar lounge and meeting spaces equipped with state-of-the-art technology, providing an unparalleled experience in the heart of the historic downtown district. The city is known for its thriving aerospace, technology and healthcare employers, as well as beautiful beaches and outdoor activities.

“It’s time that the dynamic city of Melbourne can boast a welcoming and stylish hotel that tourists and business travelers alike can call home in the historical downtown district. We are proud of the public-private partnership we have established with the City of Melbourne to make this outstanding project possible,” said Miguel Rivera, principal of Willow Street Capital, the group leading the development.

Some of the many benefits the new hotel is anticipated to bring to Melbourne include the creation of more than 200 jobs during construction, and after completion: more than 50 permanent jobs, and the infusion of more than $50 million annually to the local economy. The property will include a three-level garage that will be open to the public and provide many more parking spaces than are required for the hotel.

Architects from Overcash Demmit collaborated with designers from Malcolm Berg’s award-winning EoA Group to create a unique property filled with spaces that will be both beautiful and vibrant, in line with the Tapestry Collection by Hilton philosophy. The hotel will be managed by Duke Hospitality, an experienced operator, developer, and owner of hotels with 13 properties already in its portfolio.TapestryInfographic_FP.jpg

“The spectacular design and practical layout our design team has delivered will allow us to provide our guests unprecedented service and comfort in a free-spirited environment. Combined with the strength of the Hilton name, we are confident this will quickly become the premiere hotel in Melbourne,” said Wesley Dowdy, president of Duke Hospitality.

“Our site was carefully selected after a diligent review of the possibilities in the area,” said Christian Charre, president of The Charre Group. “We want our guests to be at the center of an energetic, walkable neighborhood; yet, we also want them to be away from the noise and vibration of the busy train tracks that traverse the city. This is the only site we found that will allow us to accomplish both goals.”

Willow Street Capital is a private development and investment firm based in Miami. Its focus is to source and execute investment opportunities with a strong risk-reward profile through disciplined research, and a network of long-standing, trusted relationships. The firm’s principals have more than 35 years of experience developing and renovating hotels and other commercial properties, executing real estate transactions, effectuating real estate turnarounds, optimizing property operations, and other aspects of real estate and hotel operations. To find out more visit

Duke Hospitality is a focused hospitality development, management and investment company. Founded in 2004, it currently has a portfolio of nine existing hotels and four under development, with flags under the Marriott, Hyatt, Choice, and Wyndham brand families. Duke Hospitality has completed, or is currently developing, a total of 12 hotels with overall value of $110 million. To learn more visit:

About Tapestry Collection by Hilton

Tapestry Collection by Hilton , which launched in 2017, is a portfolio of upscale, unique hotels that caters to guests seeking approachable and authentic experiences. With plans for global expansion, every Tapestry Collection property has its own unique style, while giving travelers the peace of mind and reassurance associated with the Hilton name, in addition to the benefits of the award-winning Hilton Honors program.

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